Ijeoma Egeonu

Growth Marketing Manager
Lagos, NG.

About

Dynamic Growth Marketing Manager with over 4 years of experience driving significant user acquisition, engagement, and revenue growth across diverse sectors including logistics, real estate, and FinTech. Expert in leveraging advanced marketing and analytics tools to craft and execute Go-To-Market strategies, scale communities, and generate demand. Proven ability to deliver quantifiable business success and accelerate product growth, eager to apply a data-driven approach to new challenges and contribute to strategic market expansion.

Projects

Work

alGROWithm
|

Growth Marketing Lead

Lagos, Lagos State, Nigeria

Summary

Led growth marketing initiatives, client consultation, and program promotion to drive customer acquisition and revenue for a hybrid firm.

Highlights

Accelerated client product growth, acquiring over 2,000+ new customers within one month through targeted growth marketing initiatives.

Provided strategic growth marketing consultancy to 5+ diverse brands across logistics, real estate, and FinTech sectors, delivering measurable impact within three months.

Spearheaded promotion of the Growth Talent Accelerator program, securing 20+ sign-ups and generating N6M+ in revenue for the company.

Orchestrated and hosted bi-monthly virtual webinars, consistently attracting over 100+ attendees per session to boost engagement and lead generation.

Mentored and guided 50+ students within the Growth Talent Accelerator program, fostering skill development and career readiness.

My Native Tree
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Marketing Lead

Houston, Texas, US

Summary

Developed and executed Go-To-Market strategies, content creation, and social media initiatives to drive organic user acquisition and product growth for a remote contract role.

Highlights

Developed and executed a comprehensive Go-To-Market (GTM) strategy, achieving over 1,000 organic user acquisitions within one year of product launch.

Designed and launched content and social media strategies, resulting in a consistent 20% monthly growth in social media engagement.

Successfully built a product waitlist of over 200 prospective users within two months, demonstrating strong market interest and demand.

Defined compelling messaging and strategic positioning to drive product growth and market differentiation.

Ontreep
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Marketing Lead

Lagos, Lagos State, Nigeria

Summary

Directed content and social media marketing strategies to organically expand user communities and drive new user acquisition for a part-time role.

Highlights

Spearheaded content and social media marketing strategies, organically growing the riders' community to 200+ and senders' community to 100+ within two months.

Developed and executed Go-To-Market (GTM) strategies that resulted in over 100 organic user acquisitions within the first month.

Education

alGROWithm
Lagos, Lagos State, Nigeria

Certificate Program

Growth Talent Accelerator Program (GTAP)

Federal University of Technology, Owerri, Imo State
Owerri, Imo State, Nigeria

Bachelor of Technology

Food Science and Technology

References